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Home / Communities / Festivals / Festivals Toolkit

Festivals Toolkit

A Guide for Improving Audience Development & Engagement

This toolkit is a product of the Festivals Audience Lab, a project between the Mass Cultural Council and ArtsBoston that was intended to help organizations build diverse audience in the arts and culture sector through disruptive innovations in marketing practices, using collaborative and data-informed experimentation.

Introduction

Introduction
Who is this toolkit for?, Where do I start?

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Understanding Your Needs

Understanding Your Needs
Exercises to help with marketing, data, and identifying your audience.

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Building Knowledge – Social Media

Building Knowledge – Social Media
Who’s Posting, Sharing, Tweeting?, Tips for Using Facebook and Instagram, Answers to Common Questions

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Building Knowledge – Audience Data Collection

Building Knowledge – Audience Data Collection
Why Collect Audience Data?, What Data Should You Collect?, How Can You Collect Data?, Improve Data Quality

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Building Knowledge – Audience Engagement

Building Knowledge – Audience Engagement
What is Audience Engagement?, How to Get Started

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Conduct a Marketing Experiment

Conduct a Marketing Experiment
Getting started, Facebook campaigns and content posting, Post-event survey

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To Go Virtual or Not?

To Go Virtual or Not?
Case studies from 3 Massachusetts festivals

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Examples

Examples
Samples of Demographic Analysis, Data Collection, Cancellation Communications and more

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For more information about Audience Lab visit ArtsBoston’s website.

 


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