A Guide for Improving Audience Development & Engagement
This toolkit is a product of the Festivals Audience Lab, a project between the Mass Cultural Council and ArtsBoston that was intended to help organizations build diverse audience in the arts and culture sector through disruptive innovations in marketing practices, using collaborative and data-informed experimentation.
Understanding Your Needs
Building Knowledge – Audience Data Collection
Building Knowledge – Audience Engagement
Conduct a Marketing Experiment
To Go Virtual or Not?
For more information about Audience Lab visit ArtsBoston’s website.