Power of Culture Blog
Attend one of their culminating events this summer
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Periodically, we pose questions about issues artists face in their work and lives. This month, we’re revisiting a question we first posed to artists in 2013: How do you use online platforms as an artist?
Judith Motzkin, ceramic and mixed media artist
I value direct, personal contact. Using MailChimp, with signup forms on my sites, I send occasional e-blasts to the whole list and specific interest emails to smaller segments. My websites (Motzkin.com, BreadPots.com, and SpiritkeeperUrns.com) are hosted through one account at iPage and are ever in need of updating. Linked to them are BlogSpot pages for special projects and timely announcements that I can post on social media or use to send images of work to attend to a customer need. In response to a need for an urn, for example, I can personalize a post containing suitable available pieces, with payment links to my SquareUp online store, to post directly to the client for consideration in a private, unpressured way. My flame-painted vessels are available at ArtfulHome.com. I use Facebook business and personal pages to keep up with others in my field and to update friends and followers on projects and events. On Instagram, I post images of my work and inspiration. The studio/business is listed on Google Maps with a note that I am open by appointment. A few videos about my work are posted on my YouTube channel. I create my own sites and online presence in hope that, while not well integrated, together they reflect the voice of my work.