Mass Cultural Council logo

Home / Blog / Communities / Grow Your Audience with Our Festivals Toolkit

Grow Your Audience with Our Festivals Toolkit

Timothea Pham, Program Officer

photo of a person holding a phone to take a picture of 3 smiling friends attending an outdoor festival
Boston Little Saigon Cultural District Night Market. Photo: Annielly Camargo.

Are you a festival producer or part of an organization that puts on festivals or public events? Many of you work tirelessly to bring community-based events to life at little to no cost, often relying heavily on volunteers, and sometimes being entirely volunteer-run.

Sound familiar? If you are interested in growing your reach and improving your audience development and engagement practices our Festivals Toolkit is for you!

In 2019, Mass Cultural Council and ArtsBoston launched the Festivals Audience Lab, inviting 10 festivals to participate in a year-long pilot program. This initiative aimed to help arts and culture organizations build diverse audiences through innovative marketing strategies and data-informed experimentation.

From this process, we’ve compiled – and continue to update – lessons and best practices into a toolkit for event and festival producers on:

  • Audience development
  • Data collection
  • Social media
  • Marketing experimentation
  • Decision making under challenging circumstances

Explore the Festivals Toolkit

Please reach out to Timothea Pham if you have questions or feedback.


Back to Top