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Arts are the STEAM to Drive the Innovation Economy

Erik Holmgren, Manager of Advancement and Strategic Partnerships

photo from a video installation with a bright yellow and orange projection on a gallery floor interrupted by visitors' walking through it, the yellow seeping back from where it had been interrupted.
Still from Healing Pool by Brian Knep (2011 Artist Fellow in Sculpture/Installation/New Genres).

For years the arts community has advocated for the inclusion of the arts in the investments made around STEM (Science, Technology, Engineering, and Mathematics) education. While there is a significant amount of data that supports arts learning as having impacts across STEM disciplines and more broadly in a student’s life, less work has been done to connect the arts — and the creativity it develops — to some of the biggest economic drivers in our economy. These are drivers that exist upstream and are major players in the Massachusetts economy.

Mass Cultural Council is dedicated to working across the Commonwealth to leverage the incredible arts sector to create new opportunities for our field. In the case of STEM to STEAM, we believe that creativity goes beyond being just about culture — it also has dramatic impacts in workforce development and drives the innovation economy forward. It fuels industries, sparks innovation, and strengthens education. That’s why Mass Cultural Council is advocating for the addition of “A” for “Arts” in STEM, transforming it into STEAM.

Culture is an Economic Powerhouse

According to the U.S. Bureau of Economic Analysis, in 2023 the arts and culture sector in Massachusetts contributed:

  • $29.7 billion in economic activity
  • 4% of the Massachusetts’ GDP
  • More than 130,000 jobs

This economic output surpasses sectors like construction, utilities, and manufacturing — and rivals the retail industry in size. In addition, a recent study by Mass Cultural Council surfaced that there are roughly as many individual artists as there are workers in the biopharma industry.

Creativity in Education

Developing creativity is not a talent, it happens through practice and has an impact across all of the STEM disciplines. Including the arts in the curriculum is a proven strategy to boost overall academic achievement.

  • Students involved in the arts regularly outperform their peers in math and science.
  • The arts nurture critical thinking, problem-solving, and collaboration – all key skills in the modern workplace.
  • According to Edward Clapp at Harvard Project Zero there is “…an outdated cultural understanding that some people are creative and others are not.”
  • You get more creative by PRACTICING CREATIVITY. The creativity to drive our innovation economy comes from the arts.

Creativity in the Innovation Economy

The World Economic Forum’s 2023 Future of Jobs Survey ranks creativity above analytical thinking as the most in-demand workforce skill.

Skills on the Rise

chart showing that creative thinking and analytical thinking are the top 2 skills on the rise according to the companies surveyed.
Share of organizations surveyed which consider skills to be increasing or decreasing in importance, ordered by the net difference. Source: World Forum’s Future of Jobs Survey (2023).

According to study after study, the business community agrees:

Creativity in AI

In a world increasingly powered by artificial intelligence (AI), the need for human creativity is growing, not shrinking. AI can process data at lightning speed — but it can’t ask the right questions, think laterally, make connections, or imagine new possibilities. That’s where people come in. With the growth of AI, there is a need for creativity to augment and supplement the technology and direct it toward problem solving.

“Creative decision-making will also most likely become core to a company’s competitiveness. Businesses where intelligence and expertise are the differentiating traits will have to pivot.” – Robert Capps, New York Times Magazine, June 17, 2025 (A.I. Might Take Your Job. Here Are 22 New Ones It Could Give You.)

Policy in Action: Bringing Arts into STEM

To solidify this vision, Representative Mindy Domb has filed House Bill 561, which rebrands STEM as STEAM in Massachusetts law — adding “Arts” to the existing science, tech, engineering, and math framework. The bill:

  • Recognizes the role of the cultural sector in solving real-world problems
  • Aligns education policy with the state’s innovation economy
  • Encourages educational pathways that value artistic and creative training

Urgency and Action

Mass Cultural Council believes the arts are not optional — they are essential. They inspire, innovate, and ignite. Creativity is not a luxury or a supplement — it is the fuel that powers STEM innovation. Integrating the arts into STEM is not about adding aesthetics, it’s about enabling original thinking, resilient problem-solving, and human-centered design that drives the economy forward. By supporting STEAM, we’re investing in a stronger, more creative, and economically vibrant Massachusetts.

We are grateful to partner with Rep. Domb on H. 561, which allows us to continue this conversation on Beacon Hill, as well as our colleagues across state government and in the private sector working in these spaces.

This summer we presented on this topic to the Massachusetts STEM Advisory Council, on which the Agency serves, and look forward to continuing conversation.


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