Event Date: 05.27.2021
Time: 2-3:30pm
Part of Mass Cultural Council’s Recover, Rebuild, Renew Series
Creating Content for Online Fundraising. Engaging and Energizing your Donors and Sponsors in Digital Fundraising. Brass Tacks Tech: Streaming Events, Interacting via Zoom, Event Platforms & Online Fundraising Tools. Maintaining a Sense of Occasion: Engaging Your Audience in Real Time. Managing Expectations. Adapting and Innovating-Messaging, Auctions, Program Books & Advertising.
This will be a 90-minute webinar. A mix presentation & discussion, with ppt slides to support concepts, tips and tools, examples, problem solving, and sharing from the group, and modelling of video and examples.
Outcomes: At the end of this session, participants will be able to understand key questions and considerations for content creation for virtual fundraising, be able to develop a strategy and approach for board and sponsor engagement in digital fundraising, be able to access and make use of a set of platforms and tools for virtual fundraising, develop thoughtful strategies for maintaining a sense of occasion and audience engagement, create alternatives to traditional messages, silent and live auctions, printed materials, and sponsorship recognitions, develop a point of view on collaborations with artists and teaching artists for fundraising, and merge with a new network of colleagues with whom to continue this conversation, learn from, and support, strengthening the sector.
Firm: BroadBand Collaborative, Arlington, MA
Content Expert: Sara Stackhouse
Sara Stackhouse, Founder & Principal of BroadBand, is a producer and specialist in organizational development and strategy. Clients have included The Steve Fund, Arlekin Players Theater, Children’s Hope India, Boston Baroque Orchestra, Mass Cultural Council, Silkroad, Arts Boston, Swanee Hunt Alternatives, ArtWorks SA, and the Acera School. She was the founding Executive Producer/CEO of Actors’ Shakespeare Project for 11 years, and then served as Chair of Theater at Boston Conservatory during the merger with Berklee College of Music. Previously, Stackhouse was supervising producer of Inside This Old House for the A&E television network. She served as project manager for cellist Yo-Yo Ma for six years, managing projects and overseeing collaborations with artists such as Mark O’Connor, Bobby McFerrin, Mark Morris, Toni Morrison, Torvill and Dean, Atom Egoyan, and others. Stackhouse was associate producer on eight films, including the Yo-Yo Ma: Inspired by Bach series, which received numerous international awards. She was the first director of education for NPR’s From the Top, designing curriculum, training teachers, and creating the Make Your Own Radio program and Cultural Ambassador program, served as a consultant to the Berkshire Institute for Theology and the Arts for over a decade, produced A Taste of Chanukah for PBS, PRI, and Rounder Records, and was an executive producer of the MIT Media Lab’s Toy Symphony. She is the immediate past chair and a current board member of MASSCreative, Massachusetts’ arts advocacy organization.
Auto-generated captions will be provided. If you have additional questions or to request additional accommodations to ensure your participation, please contact Michael Ibrahim.
