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Event Date 03.30.2023
Learn how to generate press and land publicity! In this workshop, participants will identify the basic materials needed for a solid press kit and ways to set themselves apart, including generating a succinct press pitch, graphics, and brand. Participants will have a chance to draft their own effective pitch (the foundation of your PR) to catch the eye of bloggers and journalists alike, as well as learn how to avoid common mistakes when sending out a pitch. Next we’ll discuss how to use an international lens for marketing, research and select media outlets to target and how to design a manageable timeline for generating publicity. Finally, participants will explore what to do with any publicity they receive, and how to leverage those successes to achieve broader career goals. Over 25 years Ariel Hyatt, founder of Cyber PR Music, has executed public relations campaigns for over 5,000 artists and published multiple books on PR, marketing & social media for artists. Award-winning musician, singer, and songwriter Maya Azucena has performed across the world in over forty countries and collaborated with Marcus Miller, Brass Against, Jason Miles, among others.
Suitable for artists in all disciplines. Open and free to artists in Massachusetts. Hosted by Assets for Artists in partnership with Mass Cultural Council.
Assets for Artists is committed to making all professional development workshops and webinars as accessible as possible. If you have additional questions or to request accommodations to ensure your participation, please contact Assets for Artists.