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Instagram Basics: Build a Following, Increase Engagement & Understand Analytics with Francesca Olsen

Event Date 07.07.2022

Time: 2-4pm

Instagram is a visual social media platform with over a billion monthly active users. How can artists best use this platform to grow their audience and make the most out of the time they invest in the platform? In this workshop, we’ll cover both the basics of Instagram growth—designing varied content; best use of hashtags, reels and stories; “Link in Bio” best practices; and the difference between personal, creative, and business accounts—before moving on to IG analytics, the platform’s changing algorithm, and “hacks” to make stories more graphically appealing. The workshop will begin with an informational presentation and then shift into a Q&A discussion to work through specific challenges participants are facing in their own engagement. Artists will leave with direct action steps and a copy of Francesca’s “IG Best Practices for Creatives.” Francesca Olsen is a writer, musician, textile artist, and digital marketing consultant based in the Berkshires.

Best suited for artists of all disciplines who currently have 3,000 followers or fewer. Open and free to artists in Massachusetts. Hosted by Assets for Artists in partnership with Mass Cultural Council.

Register Now

Assets for Artists is committed to making all professional development workshops and webinars as accessible as possible. If you have additional questions or to request accommodations to ensure your participation, please contact Assets for Artists.

Add to Calendar 07/07/2022 02:00 PM 07/07/2022 02:00 PM America/New_York Instagram Basics: Build a Following, Increase Engagement & Understand Analytics with Francesca Olsen Time: 2-4pm Instagram is a visual social media platform with over a billion monthly active users. How can artists best use this platform to grow their audience and make the most out of the time they invest in the platform? In this workshop, we’ll cover both the basics of Instagram growth—designing ...

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