Event Date: 06.17.2021
In this 2-part webinar led by Han Cao and Ayumi Horie, artists will dig deeply into strategies to best market and engage their audiences with an eye toward direct online sales. The workshop will focus on multiple tools and methods of engagement, including: photography, the website, the email list, and social media.
In Part 1, Han and Ayumi will cover strategies and lessons learned from their own successful practices, as well as examples from other artists they admire.
For Part 2, select workshop attendees will be invited to send in examples of their own engagement strategies (websites, Instagram posts, e-blasts), and a selection will be reviewed for live feedback and discussion with Han and Ayumi and other workshop participants. Through these live critiques, all attendees can discover how to steer away from common pitfalls and how to build audience engagement within their own network.
Han Cao is a self-taught artist specializing in embroidery on found paper. She has over 100K followers on Instagram and over 5 years of experience selling through online channels. Potter Ayumi Horie was an early adopter of using the internet for business, coding a website 20 years ago and selling work online for 15. She ran the popular Instagram feed, Pots In Action, and is currently a trustee at Haystack Mountain School of Crafts.
Best suited for artists who already sell work online. Open and free to artists across Massachusetts. Hosted by Assets for Artists in partnership with Mass Cultural Council.
Assets for Artists is committed to making all professional development workshops and webinars as accessible as possible. If you have additional questions or to request accommodations to ensure your participation, please contact Assets for Artists.