Power of Culture Blog
LCCs are exploring what the growing energy around social justice, racial equity, and accessibility means for them and their communities.
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We are embarking on a bold initiative to focus the power of culture on the health and well-being of Massachusetts residents. We call it CultureRx. You’ve probably heard about our new partnership with the Health Connector, ConnectorCare Card to Culture, which connects people who have subsidized health insurance in Massachusetts to our cultural organizations, introducing us to new audiences, and providing Health ConnectorCare members with a powerful protective factor for good health: cultural participation.
We are now ready to launch the next component of CultureRx – our Social Prescription Pilot. Together we will pilot a practice called social prescribing. This will encourage professional care providers (doctors, nurses, community health workers, social workers, mental health practitioners, school guidance counselors, and others) to write a prescription for a client or patient to participate in programming at one of our Social Prescription Pilot Organizations. When the organization provides services through a prescription, Mass Cultural Council will reimburse the organization for the services provided, just like a doctor is reimbursed by an insurance company for services.
We are now accepting Expressions of Interest from cultural organizations that want to participate in our Social Prescription Pilot.
As you think about the power of culture to improve health and well-being consider these facts:
Moreover, the cost of health care consumes nearly half of our state budget every year. I’m willing to bet that we can reduce that with more cultural participation.
Whether they know it or not, your visitors and audiences are already getting a protective dose of the power of culture whenever they participate in the programming you provide. Our CultureRx Initiative is designed to help us reach people at risk of the serious consequences of loneliness and isolation, stress, and inactivity — people who may never have considered the benefits of the arts and culture.
Read more about our Social Prescription Pilot. We’re looking for organizations that already have established relationships with a professional care provider and want to be part of a learning community. Let us know if you would like to be part of the pilot by submitting an Expression of Interest by March 27, 2020 – deadline extended due to COVID-19.