|
FOR IMMEDIATE RELEASE
May 22, 2008
Contact: Amy Gallagher,
Mullen, on behalf of MOTT, 978-468-8752
or Gregory Liakos,
Massachusetts Cultural Council, 617-727-3668 x343
Massachusetts Launches WorldFest Promotion
New State Marketing Initiative Supports Multicultural Events and
Celebrations
The Massachusetts Office of Travel & Tourism (MOTT) and the
Massachusetts Cultural Council (MCC) have partnered to create WorldFest,
a celebration of Massachusetts’ summer cultural events. Bay Staters
and visitors alike can visit massvacation.com/WorldFest to view
a listing of multicultural events taking place in the Commonwealth
between Memorial Day and Labor Day.
“There are so many wonderful, diverse events happening throughout
Massachusetts this summer,” said Betsy Wall, executive director
of the Massachusetts Office of Travel & Tourism. “Massachusetts
residents don’t have to travel far distances, at great expense,
to experience a new and exciting culture. There’s a whole world
waiting for them in their own back yard.”
“WorldFest gives us the opportunity to highlight the Commonwealth’s
rich cultural heritage and offerings,” said Anita Walker, executive
director of the Massachusetts Cultural Council. “These events have
been happening throughout Massachusetts for a long time and, together
with MOTT, the MCC is proud to help get them the attention they
deserve.”
The campaign is supported with funds appropriated by the state
Legislature to promote cultural tourism in Massachusetts. The WorldFest
campaign is being supported with an in-state print and online advertising
campaign. Visitors to the WorldFest site can search for events by
date, region or event name.
“We’re so pleased to have the Commonwealth support these great
multicultural events,” said Julie McConchie executive director of
the North of Boston Convention and Visitors Bureau. “So many of
these festivals and celebrations have little funding, they benefit
greatly from the state’s commitment to promoting them through WorldFest.”
About MOTT:
The Massachusetts Office of Travel & Tourism (MOTT) is the state agency dedicated to promoting Massachusetts as a leisure-travel destination in order to stimulate the Massachusetts economy by generating state and local tax revenues, creating jobs and supporting the growth of travel-related businesses. MOTT serves as a leader in the tourism industry, bringing together the public and private sectors to promote Massachusetts as a leisure travel destination. Tourism is an integral part of the state's economy, generating more than $887.2 million in state and local taxes and $14.2 billion in travel related expenditures. The industry supports 125,800 in-state jobs
About the Massachusetts Cultural Council: The Massachusetts Cultural Council is a state agency that promotes
excellence, access, education and diversity in the arts, humanities
and interpretive sciences, in order to improve the quality of life
for all Massachusetts residents and contribute to the economic vitality
of our communities.
A complete listing of WorldFest events can be found at www.massvacation.com/WorldFest.
###
|
| |
|
|
|
|
|
|
|
© Massachusetts Cultural Council 2008
|
| |
|
|